Privacy Policy for Flowers Farnborough Orders

Name: COLOURFUL DELIGHT
Brand: Flowers Farnborough
Price: 65.00 GBP
Availability: InStock

Scope of This Privacy Policy

This Privacy Policy sets out how Flowers Farnborough collects, uses, retains, and protects your personal information in accordance with the General Data Protection Regulation (GDPR). It applies to all customers placing orders with Flowers Farnborough from Farnborough and surrounding districts, whether you order in person, online, or by phone.

What Data We Collect

When you place an order or interact with Flowers Farnborough, we may collect the following categories of personal data:

Identity and Contact Data: Name, address (including delivery and billing addresses), postcode, and phone number.
Order Information: Details of your order, delivery date, and any personal messages.
Payment Details: Limited payment details in accordance with payment processor requirements, such as payment method and transaction IDs. We do not store your full card details.
Communication Data: Records of communications between you and Flowers Farnborough, including order confirmations and support queries.
Technical Data: Information about your device, IP address, and interaction with our website, when applicable, collected via cookies or similar technologies.

Lawful Basis for Processing Your Data

Flowers Farnborough processes your personal data only where there is a lawful basis under the GDPR. The following lawful bases may apply, depending on the relationship and purpose:

Contractual Necessity: Processing your data to fulfil your flower order, deliver goods to the correct address, and provide customer service, in line with a contract for sale.
Legal Obligations: Retaining transaction records as legally required for tax, accounting, and regulatory purposes.
Legitimate Interests: Using your data to improve our services, resolve disputes, or prevent fraud, provided such use does not override your fundamental rights.
Consent: If we send marketing communications or store certain cookies, we will do so only with your express consent, which can be withdrawn at any time.

How We Use Your Personal Data

Your information is used strictly for the purposes for which it was collected, which may include:

Processing your flower order and arranging delivery
Issuing order confirmations and updates
Dealing with enquiries, feedback, or complaints
Meeting legal and regulatory obligations
Improving website functionality and customer experience (for online users)
Sending you marketing offers only if you have consented

Retention of Your Data

We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including any legal, accounting, or reporting requirements. Specific retention periods are as follows:

Customer orders and transaction records: Retained for up to seven years in accordance with HMRC guidelines and accounting best practice.
Marketing preferences: Retained until you withdraw your consent or request deletion, whichever comes first.
Technical and browsing data: Retained for up to two years to help us analyse and improve our services.

After these periods, your data will be securely deleted or anonymised so it can no longer be associated with you.

Processors and Data Sharing

Flowers Farnborough sometimes uses trusted third-party service providers (processors) to help deliver our services. These may include:

Payment processors who facilitate secure payment transactions
Delivery partners, including couriers or drivers
IT service providers for website hosting and email communication

We ensure that all processors only process your data on our instructions and in compliance with data protection legislation. Data is not shared with third parties for their own marketing purposes. We do not sell or trade your personal information with any other organisation.

Personal data may be shared with law enforcement, regulators, or other authorities only if required by law.

Your Rights Under GDPR

As a customer of Flowers Farnborough, you have the following rights regarding your personal data under the GDPR:

Right of Access: You can request a copy of the personal data we hold about you.
Right to Rectification: You can ask us to correct any incorrect or incomplete data.
Right to Erasure: You can request deletion of your data if there is no compelling reason for us to continue processing it.
Right to Restrict Processing: You can ask us to pause processing under certain circumstances.
Right to Data Portability: You can ask to receive your personal data in a commonly used, machine-readable format.
Right to Object: You can object to processing for direct marketing or based on legitimate interests.
Right to Withdraw Consent: Where we rely on consent, you have the right to withdraw it at any time.

If you wish to exercise any of your rights, please contact us using the details provided on our website or in-store.

Security of Your Data

We take the security of your personal information seriously. Flowers Farnborough implements appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse. This includes secure storage, encrypted communications where applicable, and limiting access to your data to authorized personnel only.

Changes to This Policy

We may occasionally update this Privacy Policy to reflect changes in our services or to comply with legal requirements. Please review this policy regularly to stay informed about how we manage your information.

Contact and Complaints

If you have any questions about this Privacy Policy, or if you are not happy with how your data is handled, you can contact us using the available channels listed on our website or in-store. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe we have not met our obligations.